Gary Hamel’s style is (even with his co-author, Mr. Bill Breen) seeping through every word in that book and, at least to me, is very sermon-like. I can even imagine Mr. Hamel preaching to us his ideas from a podium somewhere, pounding into our ears his thoughts. But apart from that his book is, of course, interesting enough. Its message is that current management practices and theories are outdated and new ones have to be created. Whoever does it first, will have competitive advantage over others.
Maybe, maybe not. I don’t know why but all scholars (or most of them) fail to see that great examples of new theories in practice are all about people behind them. When we remove those people (or if it wouldn’t be for them), there would be no Google, no GE, no Ford; and no innovations those people brought with them in their respective time and organizations. Unfortunately not every one CEO is Steve Jobs. Most are normal people, following whatever they have learned in schools with a dollop of their experience. Many are power-hungry and greedy. People don’t know how to manage differently except with power and top down hierarchies. Flat structures need time to spread, like a positive disease, before those too will be normal. We need to wait until the circle will turn and that can take decades. I guess Mr. Hamel knows this and through his book he tried to somewhat speed that process up. Good Luck.